A különböző félmérések egyértelműen mutatják, hogy folyamatosan csökken az "igazi" újságolvasók száma, viszont egyre többen használnak mobil internetet és ehhez okostelefont. Kérdés, hogy mire?
Egy friss brit felmérés szerint a mobil internetre áttérők 14 százaléka a korábbinál több "újságot" olvas.
Óvnék mindenkit attól, hogy egy ilyen hírből általánosítson. Aki utazott már munkakezdés előtt angol elővárosi vonaton, vagy a londoni metrón az tudja, hogy ott a hímnemű lakosság túlnyomó része újságot olvas. Ők valóban jó célcsoportot alkotnak a mobilos újságok számára, de kikre számíthatnak még a kiadók? Az utazókra, nyaralókra-telelőkre? Azokra, akik lusták, hogy a kanapéról elvonszolják magukat az asztalig? (Nem, az utóbbiakat inkább a táblagépekkel veszik célba.
Aki nem próbálta, annak elképzelnie, hogyan is lehet normálisan újságot olvasni telefonon. Lehet és ez eleinte talán maga ez a lehetőség adja az élményt. (Itt van például a New York Times ingyenes androidos
alkalmazása: szép, kényelemesen olvasható, nagyításkor, vagy álló-fekvő pozíció közti váltáskor gyönyörűen újratördelődnek a sorok... A - szintén ingyenes -
NYT Article Search használatával újabb "fegyver" kerül az olvasók kezébe.) Az újdonság varázsa hamar elillan és akkor hamar belátod, hogy a mobilos újságolvasás mégis csak pótmegoldás.
Ehhez képest meglepő az az amerikai
jelentés ami szerint a hír-alkalmazások a népszerűségi lista harmadik helyen állnak. (Az első helyen a közösségi alkalmazásokat, a másodikon az időjárás-programokat találjuk.)
Szép, már csak az a kérdés, hogy ebből miként képesek profitálni a lapkiadók?
Egyelőre nehezen (vagy sehogy). A mobilböngészőkre optimalizált újságok elkészítésére sok kiadvány áldozott, ebből eddig senki sem gazdagodott meg. (Arról sem sokat hallani, kinek térültek meg a fejlesztési költségei.) Az elmúlt években sokan az iPhone-ban látszott a befutónak, de az androidos telefonok sikere nyomán látszik, hogy nem lesz itt egyetlen bajnok. (És máris jönnek a Window7-es telefonok).
Miközben a platform bizonytalan, a fizetési szokások egyre világosabbak: Még azok is az ingyenes
alkalmazásokat részesítik előnyben, akiknek bőven tellene a fizetős programokra. A verseny az ingyenesség felé nyomja az okostelefonos hír-alkalmazások. "Először legyen forgalom, az üzleti modellt majd menet közben kitaláljuk. Ismerős?
Adalékok:
Az újságok mobil jövője (saját korábbi bejegyzésem)
Smartphone bring mixed blessing for newspapers(Guardian)
Mobile Social Networking Rising App Usage (eMarketer)
What Mobile Apps do the Affluent Use (ReadWriteWeb)
hogy válság van. Mintha a boltos azért panaszkodna, hogy nem veszem a mellette lévő parkban szedett füvet
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Confession: I don’t watch Mad Men. I know that I should. I know that I’d love it and become utterly and completely obsessed with Joan. I believe all of the people that tell me how great the show is. I have no excuse.
Thankfully, it appears as though Valentino’s accessory designers aren’t as behind the times as I am. Mad Men‘s midcentury style has influenced designers far and wide since the show’s advent in 2007, and with the fourth season set to debut on AMC this Sunday, the show’s fashion caché is unlikely to subside anytime soon.
inside the city is small,” said a senior NATO diplomat on Monday who was not authorized to speak on the record. “The fight now is really between the forces on the ground.”The advances by the anti-Qaddafi forces on Sunday came after three days of intense fighting that included some of the Libyan conflict’s bloodiest battles to date. The former rebels seized a convention center and a hospital in Surt, both of which General Jodice said had been used as sniper nests and loyalist command posts. General Jodice said in an e-mail on Monday that the Qaddafi loyalists in Surt “still show a willingness to fight, which continues to threaten the civilians remaining in the city.” He said the fighters were “exploiting Surt’s built-up and populated environment; they have
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“It’s really been quite interesting how resilient and fierce they’ve been,” General Jodice said in a telephone interview on Sunday from his command center just north of Bologna, Italy. “We’re all surprised by the tenacity of the pro-Qaddafi forces. At this point, they might not see a way out.” General Jodice’s comments, coming on Sunday as former rebel fighters battled their way into the heart of Surt and then were driven back by sniper and mortar fire, tempered the boasts of anti-Qaddafi forces that Surt would soon be theirs and once again underscored the limitations that have confronted NATO throughout the air campaign. NATO’s mandate to protect civilians who are threatened or have come under attack is complicated by the alliance’s caution in striking targets — like buildings where snipers are hiding — that could result in the death or injury of civilians. “The ability of NATO to affect the fighting inside the city is small,” said a senior NATO diplomat on Monday who was not authorized to speak on the record. “The fight now is really between the forces on the ground.”The advances by the anti-Qaddafi forces on Sunday came after three days of intense fighting that included some of the Libyan conflict’s bloodiest battles to date. The former rebels seized a convention center and a hospital in Surt, both of which General Jodice said had been used as sniper nests and loyalist command posts. General Jodice said in an e-mail on Monday that the Qaddafi loyalists in Surt “still show a willingness to fight, which continues to threaten the civilians remaining in the city.” He said the fighters were “exploiting Surt’s built-up and populated environment; they have
pollner
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2010. október 21. 15:29
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@tewe kolléga - akinek hozzászólását a spamekkel együtt véletlenül kitöröltem - észrevételezte, hogy az eMarketer táblázata nem a LEGNÉPSZERŰBB, hanem a LEGGYORSABBAN NÖVEKVŐ app-szegmenseket mutatja. Igaza van, pontatlan voltam. A lényegen azonban ez nem változtat: A news-app-ok az élbolyban vannak.
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