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Még valamikor június elején értetlenkedtem annak kapcsán, hogy a CEMP (újabb) "női portált" indított. Most itt a Ringier-féle változat, a Pink is.
Hurrá, újabb kiadvány, ami az internetező szőke nőket veszi célba. A piac nyilván szépen bővül, a célcsoportból egyre többen találják meg a számítógép "power on" gombját. A Ringier eddig nyomtatott lapokkal elégített ki a célcsoport kielégíthetetlen szellemi igényét, most a kor szavára hallgatva az internet felé lépnek. (A Ringier erős a kutatásban - náluk dolgozik a kitűnő Máth András is -, nyilván tudják, mit csinálnak.)
A Pink olcsó kiadvány, a tartalom jelentős részét a Ringier egyéb, méltán népszerű kiadványaiból - Tina, Blikk Nők - reciklálják. Divat - pletyka - szex - "ezo" - egészséges izé... Mi kellhet más a 25-45 év közötti, vásárlóképes (szőke) nőnek?
Semmitmondó cikkek, semmitmondó képek - újabb "képernyőre ragasztott" másod-harmadosztályú női magazin. Megdöbbentő, de a hirdetők szerint ez kell a népnek. (Vagy csak eddig terjed a hirdetők fantáziája?) Információim szerint máris melegítenek az újabb versenyzők.
Elég lehangoló, ha ez a Ringier válasza az "új média kihívásaira".
(Érdemes lesz fél év múlva megnézni ezeknek a "női portáloknak" a forgalmi adatait!)
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Hol láthatók vajon a látogatottsági adatai a pinknek? A webauditon a Ringier alatt nem láthatók, viszont a pink.hu forrásában benne van a webauditos mérőkód.
A hirdetők meg fogják enni, a lényeg a látogatottság. Az meg egyre nagyobb lesz, pl ennek a blognak kapcsán is, köszönhetően a linkeknek :)
Még olyan emberek is megnézik ezeket az oldalakat, akik egyébként a környékére sem mennének :)
Jó író Pollner valóban :)
Ha a marketingköltségtől eltekintünk - úgyis a saját lapjaikban reklámozzák, tehát gyakorlatilag ingyen - , akkor szerinted mennyibe kerül egy ilyen oldal kifejlesztése és ezzel a semmitmondó tartalommal való feltöltése? Szerintem nem komolyabb tétel. Ha bejön, és a hirdetők megeszik, akkor OK, ha nem, akkor meg bezárják. Nincs benne nagy kockázat. Lehet generálni a Blue, a Magenta, stb. női oldalakat.
Én ezen csak vigyorgok :D
Nem olvasom az ilyen oldalakat, de nem zavar hogy mások ilyet csinálnak. Jó az üzleti érzékük.
Nagy az internetes felület, sok minden elfér.
@tanácstalansas: Kijavítottam, most már elolvashatod!:) (Kösz a figyelmeztetést!)
Amilyen az igényesség általában, olyan az internetes igényesség is. Én sajnos az ilyen oldalon nem lepődöm meg. Tényleg erre van igény, ezzel van szinkronban a hazai - és kelet-európai - ízlésficam.
szerintem ez a pink nagyjából rendben van.
oké, persze sztárpletykát írni nem kunszt, tulajdonképpen csak a neveket kell cserélgeti a hírekben. a többi anyag megírásához meg jelentkeznek a szakértők: a lakberendező, a dietetikus, a szexológus.
és akkor rózsaszín kaszniba beleheggesztenek egy ingyenes blogmotort. a ringier ebbe úgy látszik belelendült. a neon.hu nevű hasonló izét nem rég nyitották. gondolom nem mennek úgy az offline lapok, a ringier ott lefelé épít, és akkor az online irányába mozdulnak el a szerkesztők, és a médiaszervezők. ez nagyjából érthető is.
hirdető egyszer hosszú í-vel, egyszer rövid í-vel. Elég zavaró. Nem is tudtam a tartalomra koncentrálni.
Engem az dühít inkább hogy valaki képes olyan bannert kitenni a saját weboldalára, ami saját magára mutat vissza :)
