RSS "A képzés a korszerű magazinkészítésre összpontosít – elméleti része is
ezt járja majd körül sajtótörténet helyett, a gyakorlati résznek pedig
egy egyhónapos, mentorált szakmai gyakorlat is része lesz a kiadó
lapjainál. A SMA a szervezők szerint nem fog merev határt húzni
szeriőz- és bulvár-, illetve online és offline újságírás között, a
gyakorlati részben ugyanakkor szakosodnak a hallgatók – szórakoztató
magazin-, szeriőz és internetes újságírásra, illetve vizuális- és
látványesztétikai kurzusra." -írja a Kreatív.hu.
Ne bosszankodj! A cikk természetesen "kulcsos", nehogy véletlenül is felfigyeljen valaki illetéktelen a tanfolyamra.
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Újságírás
A Sanománál megelégelték a népes és gyenge felhozatalt, ezért úgy döntöttek, hogy saját maguk gondoskodnak az előnevelt újságíró-palántákról. Az ősszel induló kurzus neve szerényen Sanoma Média Akadémia (SMA), ami valóban jobban cseng, mint például a "firkász gyorstalpaló".
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kinda liked the post you have written. it really is not that easy to find even remotely good stuff to read (you know. really READ and not just browsing through it like a zombie before going to yet another post to just ignore), so cheers man for really not wasting any of my time! Laughing
hogy válság van. Mintha a boltos azért panaszkodna, hogy nem veszem a mellette lévő parkban szedett füvet
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Azt hol tapasztaltad, hogy a felhasználók általi pontozás nem működik? Van olyan magyar oldal, ahol a cikkhez hozzászólók értékelhetik mások hozzászólásait?
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Ebenn az a nagyon szép, hogy a Sanománál is nagyon hiányzik az a kultúra, amiből ki lehet nevelni néhány tehetséges újságírót. Ez az akadémia leginkább annaka féltucat embernek a szívügye, akinek volt kitartása ahhoz, hogy egy ilyen iskolát összegründoljanak - ha már látták, hogy selejtes oktatással is mennyit lehet keresni.
p_anna: Igazad van, kissé összemosódtak a dolgok. Valóban a Kreatív.hu lakatol, ami egy ilyen információnál még abszurdabb, mint egyébként (pedig akkor is). Félre: Mielőtt bárki azt hinné, hogy rászálltam a Kreatívra / Kreativ.hu-ra megjegyzem, hogy 1) több ottani kollégával is kifejezetten jó a kapcsolatom 2) csak arra tudok panaszkodni, amit olvasok...
azt nem a kreatív dönti el, hogy mi kulcsos, és mi nem?
jav.: az "Ebbe" talán felesleges, azt írtam, hogy mit értek sajtótörténet alatt :)
na igen, sietni lehet, de kapkodni nem ..
Nem vagyok sajtós.
A sajtótörténet alatt, amellett, hogy érdemes tudni (meg érdekes is), hogy hogyan alakult, hogyan fejlődött a nyomtatott tájékoztatás műfaja.
Ebbe szorosan beletartozik -mondom, mint laikus-, a sajtóetika is, amit éppen a megtörtént esetek alapján lehet megértetni, a fontosságára rávilágítani.
Ezért, ha a sajtó múltját nem ismeri egy újságíró, nem ismerheti meg a sajátos felelősséget, azt, hogy széleskörű tudás (vagy és kutatási hajlam) nélkül nem lehet a dolgokat megfelelően mérlegelni, és óhatatlanul a félretájékoztatás eszközévé válhat. Ha a mai piár-fogások, technikák alkotják a fő tantárgyat, akkor érzésem szerint zombivá válhat.
Egyik tipikus hiba ilyenkor (számomra legalábbis hajmeresztő), amikor egy-egy cikk kinyilatkoztatásszerűvé (be szép hosszú szó:) válik, miközben ordít belőle az alapvető tudás hiányossága. Amikor pusztán átfogalmaz felületes ismeretei alapján egyébként sem helytálló dolgokat, többesszám első személyben fogalmaz, és még sorolhatnám.
Sajnos most nem tudok maradni, pedig ez fontos nekem, mert nagyon útálom az információs szemetet, legyen az offline, vagy online.
Legyen szép napotok!
Rooza: Magával sajtótörténettel, vagy a műfajelmélettel nincs semmi baj. Vannak hozzá könyvek, rutinos előadók, nagy tömegnek is oktathatók. Sokkal nagyobb a gond akkor, ha pl.valakit arra kell megtanítani, hogyan gyűjthet hatékonyan információkat, hogyan kezelheti forrásait, az összeszedett anyagból hogyan rakhat össze egy épkézláb cikket (adott időre, adott terjedelemben), hogy kell más anyagát megszerkesztenie. Az ilyesmit leginkább a szerkesztőségben, tapasztaltabb kollégáktól lehet ellesni, kevesen vannak, akik "iskolai" keretek között is képesek átadni. (Ha sokszor fájdalmas is, nincs annál tanulságosabb, mint "visszafejteni" egy jó szerkesztő húzásait.)
Az ilyen szakmai alapok mellett/után jöhetnek azok az internetes ismeretek,trükkök, amikről más sokszor szó esett a Médiablogban is. Bízzunk benne (és bízzon benne a Sanoma is), hogy az SMA valami ilyesmit kínál majd!:)
Rooza - ahhoz, hogy tehetséges emberek újságot írjanak, nem feltétlenül szükséges tudni, ki állította fel az első nyomdagépet, vagy hány példány maradt az első nyomtatott magyar újságból. Annál inkáb otthon kell lenni a gyorsan változó világban és technikában.
Jelzem, nem vagyok firkász, még csak újdondász sem.
És az szerintük jó, hogy "nem fog merev határt húzni online és offline újságírás között"? Úgy értem, persze merev határ nem kell, de azért ez így hangsúlyozva inkább hangzik úgy, hogy "nem fogunk különbséget tenni" vagy "nem szarozunk a HTML-kódok, programozás, netes formázás, RSS és a többi alapszintű megtanításával sem." Persze lehet, hogy rosszindulattal olvastam.
A sajtótörténet felesleges?
miért jut eszembe az a kifejezés, hogy zombi?
nekem is ez tunt fel elsore.. mintha nem is a potencialis hallgatoknak szolna a hir, inkabb csak kifele, a piacnak - ha viszont csak tevedesbol kulcsos, akkor ez is mutatja mennyire kellene figyelni erre a kulcsos rendszerben
