A napokban a nemrégiben átalakított Napi Gazdaságot lapozgattam és benne a Brand News mellékletre akadtam. (Vagy inkább nevezzem a Brandfesztivál mellékletnek álcázott reklámkiadványának?) Ebben a Webgeneráció cím alatt olvasható egy „interjú” Fabricius Gáborral l a Republic of Art kreatíigazgatójával, a HelloRepublic blog „kitalálójával”. Idézem:
„Mint minden kreatív platformon, itt is egyszerűen jót, és egyedit kell csinálni. A jó blog egyszerre informál, formál és szórakoztat (infotainment). A HelloRepublic blogot azért indítjuk, mert itthon igazán igényesen szelektált, audiovizuális tartalmakat kreativitásról, reklámról nem találni.”
Mitán FG még közösségi oldalakról, hasonló érdeklődésű emberek találkozóhelyéről és folyamatosan fenntartott tudásról is beszél, eldobtam az újságot és rohantam megnézni a HelloRepublicot.
Háát....
Az első meglepetés ott ért, amikor a www.hellorepublic.com cím átugrott a www.republicofart.com címre. Mi ez a cselezés? (A .com végű címek varázsa valamikor 2000. körül múlt el. A RoA-nál ez nem tűnt volna fel???)
Nem emlékszem, milyen volt a RoA korábbi honlapja, de ennél biztosan jobb. Itt a nagy kretivkodás közepette még a telefonszámukat is alig lehet megtalálni. (Elárulom: Az oldal tetején a narancssárga placcsban van egy kis „bemutatkozás” linkecske, ott jön fel a teljes céges honlapot helyettesítő képernyőnyi szöveg.)
A legexponáltabb helyen egy videólejátszó, ami persze nem az, csak egy annak álcázott fotó. Vajon a RoA vicces dizájnerei számolják, hányan kattintanak rá?
Lejjebb haladva egyre rosszabb a helyzet. Egy blog és egy harmadosztályú portál (3 hasáb sok dobozzal és sok lyukkal) keresztezése.
A címlapon nincsenek dátumok, források, szerzők beljebb sem mindenhol. A szakmai „találkozóhelyen” nem lehet hozzászólni, nincsen RSS értesítő...
Nem is folytatom, nagyon kínos ez az egész...
hogy válság van. Mintha a boltos azért panaszkodna, hogy nem veszem a mellette lévő parkban szedett füvet
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Hogan
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2012. február 25. 08:13
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Hogan
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seven
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2011. október 11. 15:46
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“It’s really been quite interesting how resilient and fierce they’ve been,” General Jodice said in a telephone interview on Sunday from his command center just north of Bologna, Italy. “We’re all surprised by the tenacity of the pro-Qaddafi forces. At this point, they might not see a way out.” General Jodice’s comments, coming on Sunday as former rebel fighters battled their way into the heart of Surt and then were driven back by sniper and mortar fire, tempered the boasts of anti-Qaddafi forces that Surt would soon be theirs and once again underscored the limitations that have confronted NATO throughout the air campaign. NATO’s mandate to protect civilians who are threatened or have come under attack is complicated by the alliance’s caution in striking targets — like buildings where snipers are hiding — that could result in the death or injury of civilians. “The ability of NATO to affect the fighting inside the city is small,” said a senior NATO diplomat on Monday who was not authorized to speak on the record. “The fight now is really between the forces on the ground.”The advances by the anti-Qaddafi forces on Sunday came after three days of intense fighting that included some of the Libyan conflict’s bloodiest battles to date. The former rebels seized a convention center and a hospital in Surt, both of which General Jodice said had been used as sniper nests and loyalist command posts. General Jodice said in an e-mail on Monday that the Qaddafi loyalists in Surt “still show a willingness to fight, which continues to threaten the civilians remaining in the city.” He said the fighters were “exploiting Surt’s built-up and populated environment; they have
dögöljek meg ha ezek a RoA-os srácok kenőpénz nélkül megélnek a piacon... ennél a céges oldalnál még az én kávés blogom is áttekinthetőbb, értelmezhetőbb és jobb is...
Teknő, viccelsz? Ugye tudod, mi a béta jelentése?
teknő
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2007. szeptember 10. 14:15
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Szerintetek miért van rajta a BETA felirat?
Ez a republicofart honlap borzalmas.
Ha csak azt veszem, hogy pusztán a címlap alapján én ugyan rá nem jöttem volna, hogy pl. piackutatással is foglalkoznak. (Milyen módszerrel vajon?) És arra sem jöttem volna rá, hogy ez egy cég, és nem pusztán egy jópofiblog. Nagyon gáz.
A bemutatkozás oldalon felsorolják, hogy mivel foglalkoznak. Az utolsó ez: "online". Egy volt fizikatanárom, amikor nem mondtuk a mértékegységet, mindig ezt kérdezte: 5 mi? krumpli? Most én is ezt kérdezem. Online mi? Krumpli?
Őket is utólérte a hannibalizáció:
http://hannibal.blog.hu/media/image/hannibalizer_.html?adress=http://www.republicofart.com/
nalim
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2007. szeptember 7. 12:20
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de a videó az tényleg videó...
Marcell
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2007. szeptember 7. 09:50
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„van egy kis bemutatkozás linkecske, ott jön fel a teljes céges honlapot helyettesítő képernyőnyi szöveg”
Már ha nem ez fogad: Parse error: parse error, unexpected '}' in /w/r/republicof@interware.hu/hu/wp-content/themes/hellorepublic/functions.php on line 202 :)
Mária
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2007. szeptember 7. 09:28
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Milyen kis hangocskája van... :)))
Címlapon sajtóhubát komoly cég, még bétánál sem engedhet meg!
Micsoda ostoba, alpári, stílustalan, humortalan erőltetett jópofizás... A kreatívok akcióban:)
Hihetetlen, hogy még valaki komolyan veszi ezt a céget? Nem emlékeztek?
http://www.narancs.hu/index.php?gcPage=/public/hirek/hir.php&id=4353
A Vodafone reklámkampánya: Hozott anyagból
Az új mobiltelefon-szolgáltató cég, a Vodafone reklámkampánya a leghangosabbak és legintenzívebbek egyike az utóbbi évtizedben. A magas reklámköltségvetés - mintegy másfél milliárd forint - miatt nem csoda, hogy a reklámügynökségek élénken érdeklődtek a cég által kiírt kétfordulós tenderre. Ezt november elején a DDB nyerte, a Vodafone a kampány lényegének tekinthető kreatív anyagok megalkotását mégis egy másik, eddig csak grafikai stúdióként ismert kis cégre, a Republic Of Art Kft.-re bízta. A kft. - amely ezzel a reklámköltségvetés csaknem feléhez jutott - szakértők szerint finoman szólva is koppintott anyagot készített.
Iron
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2007. szeptember 6. 20:55
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Pollner: A republicofart honlap is egy nem éppen webre optimalizált, de magát webértőnek feltüntető honlap címe volt. Ennél a honlapnál is ugyanezt érzem. Mondjuk a tartalom azért egyszerűbben áttekinthető ... ha van türelme kivárni az embernek, mire eljut oda.
zsoltu
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2007. szeptember 6. 20:55
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édesistenem. ez kész. ez nem valami ilyen szemétmarketing vagy mi, hogy ezzel a gárgyult fejjel fognak cukivagyokságot csinálni? te, szerintem ez szivatás.
az meg már milyen, hogy a youtube-ra visz a link, egy nyominger videolejátszóra se fusssssa.
pollner
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2007. szeptember 6. 20:12
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Iron: Nem értem pontosan, mit akarsz ezzel a honlappal? A flash 5 követelése hajdani ifjúságomat juttatja az eszembe...(Honlapelemzéssel egyébként a www.dotkommentar.hu oldalon foglalkozom.)
Iron
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2007. szeptember 6. 20:04
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Nézd meg ezt: http://www.aleph.hu/
Bár ők legalább (tudtommal) nem nyilatkoztak "okosat", bár több cégnek kreálnak honlapot...
Konrad
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2007. szeptember 6. 19:23
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Manuális trackback: http://onlinemarketing.blog.hu/2007/09/06/mas_ez_a_stilus
pollner
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2007. szeptember 6. 18:56
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Lehet, hogy van, de nem lehet megtalálni. (Nekem eddig nem sikerült - nem minta fel akarnék iratozni...)
muellah
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2007. szeptember 6. 18:14
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RSS van.
zhaoman
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2007. szeptember 6. 16:01
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off: ni-ni. Redizájn a Médiablogon is?
RSS 